Impetus Sports Launches Impetus Sports Capital — A Sports Fund and Advisory Platform for the Future of Sports
Mumbai / Dubai, October 2025 — Impetus Sports today announced the launch of Impetus Sports Capital, a dedicated Sports Fund and Advisory firm that will invest in and advise early and growth-stage companies driving innovation across the sports ecosystem in India, Middle East, and Southeast Asia.
Impetus Sports Capital will focus on Seed to Series A investments across tech in sports (tech that transforms competition and fandom across athletes, leagues, events, and global participation), media & community (platforms and tools that shape how people consume content), gaming & esports (tech and platforms that transform competitive play, fan engagement, community ecosystems, and monetisation in gaming and esports globally), and sports infrastructure (building and enhancing venues, facilities, and operational systems that elevate competition, fan experiences, and global participation), while also offering strategic advisory services to investors, teams, leagues & rights holders exploring opportunities within the sports sector.
“At Impetus Sports Capital, we see sports as a platform for innovation, growth, and global impact. By combining capital with strategic guidance, we aim to empower founders and investors who are shaping the next generation of sports businesses.” -Aditya Datta, Founder & CEO, Impetus Sports
Through its fund + advisory model, Impetus Sports Capital aims to become a catalyst for sustainable growth — supporting both early-stage founders and established investors who believe in the transformative power of sports as a business and a global movement.
The Fund and Advisory Platform will operate from Mumbai, Dubai, and London, integrating regional insight with global networks of investors, partners, and sports organizations.
About Impetus Sports
Impetus Sports is a global sports consultancy dedicated to shaping the future of sports. We work with brands, rights holders, and sports tech startups to drive growth, innovation, and impact across the sports ecosystem. Enabled by technology, experience, data, and insight, we design and deliver commercial value for our clients.
Our experience and network give us a unique advantage to deliver partnerships, digital solutions, data-driven strategies, and fan experiences that fulfill our clients’ objectives.
Our vision is to be the most innovative and trusted partner in the sports marketing industry, consistently setting new standards of excellence and reliability for our clients and partners.
Our mission is to create exceptional value for brands, rights holders, and sports tech companies by delivering innovative sports marketing solutions that drive engagement, enhance visibility, and foster lasting partnerships.
About Aditya Datta
With over 23 years of experience in the sports business, Aditya Datta currently leads Impetus Sports as Founder, CEO.
Over the past decade, Aditya has been instrumental in building and commercialising leading sports franchises, serving as Commercial & Marketing Director for both the Gujarat Titans (IPL) and COO & VP Strategy, FC Goa (Indian Super League). Prior to that, he spent over ten years across prominent sports marketing agencies including 8848 Sports Venture — encompassing 8848 Sports, 8848 Sports Merchandise, and The Fan Store — and TCM Sports, where he helped develop key sponsorships and fan engagement programs.
Aditya has had the privilege of working with major sporting organisations such as the Indian Premier League (IPL), ICC Cricket World Cup, Indian Super League (ISL), and Leicestershire County Cricket Club, among others.
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