Impetus Sports Expands to London! 🇬🇧
London, UK — [October 2025] — Impetus Sports, a global sports consultancy creating value across brands, rights holders, talent, and sports technology, has announced the opening of its new office in London, marking a significant milestone in its international expansion.
Over the past two years, Impetus Sports has built a global network that bridges the worlds of sport, innovation, and investment. From working with brands and rights holders to supporting sports tech startups and talent development, the company continues to shape the business of sports across markets.
The new London office strengthens Impetus Sports’ presence in one of the world’s most dynamic sports and business hubs. It will serve as the company’s base for:
⚽ Partnering with global sports properties and brands
💡 Supporting sports tech startups with international growth
📈 Expanding work in sports capital, fan engagement, and athlete development
“London represents a key step in our global journey,” said Aditya Datta, Founder and CEO of Impetus Sports. “It’s a city that sits at the heart of global sport and innovation — a perfect home as we continue building meaningful impact across our clients, partners, and the broader sports ecosystem.”
As Impetus Sports grows its presence internationally, its mission remains unchanged — to create impact at the intersection of sport, innovation, and investment.
About Impetus Sports
Impetus Sports is a global sports consultancy and investment group working across brands, rights holders, talent development, and sports technology. Through its verticals — Impetus Sports Capital, Impetus Sports Schools, and Impetus Sports Experiences — the company drives growth across the sports ecosystem by connecting opportunities in business, education, and innovation.
